Kinepolis is the Flemish equivalent of Pathé, the major cinema chain (and film production and distribution company) in France. The key difference is that Kinepolis has a secret in each of its basements: a baker who singlehandedly pops pounds of popcorn every day with the help of a secret recipe and a gigantic popcorn machine. The result is so delicious that 99 percent of Belgian moviegoers decide to get a family-sized bucket of popcorn. The first thing you see when entering a Belgium cinema is an enormous wall filled with containers of sweet and salty popcorn of various sizes. This April, Kinepolis initiated a test project that would make these popcorn poppers obsolete. “For the first time the popcorn will[…]